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Elevate Your Brand
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
If you’ve listened to all our episodes but want to learn more marketing tips, follow us on Instagram: @elevatemybrandla.
Elevate Your Brand
Always Building ft. Steve Booher of Always Full | EYB
In this episode of the Elevate Your Brand podcast, host Laurel Mintz sits down with Steve Booer, founder and CEO of Always Full, to dive into his entrepreneurial journey and the inspiration behind his innovative self-cleaning water bowl for pets. Steve Booer shares how Always Full uses laser technology to monitor water levels, automatically refilling when needed, and features an hourly vortex flush with triple filtration to keep the water clean—all designed to make pet ownership easier and more hygienic.
Throughout the discussion, Steve Booer reflects on his path as a seasoned entrepreneur, revealing that Always Full is his sixth company and sharing valuable lessons from his numerous exits, including a major acquisition by John Deere. He opens up about the challenges of managing cash flow, the importance of buy-sell agreements, and why being "obsessed" with your business is essential for success. The conversation also highlights the significance of surrounding yourself with a great team and learning to delegate effectively.
The episode wraps up with insights into Always Full’s product development process, upcoming accessories like the ear guard for long-eared breeds, and tips for entrepreneurs considering new ventures. It’s an engaging and honest look at building innovative products, surviving the ups and downs of entrepreneurship, and staying passionate about solving real-world problems.
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