Mesh Gelman of Cumulus Coffee on Reimagining Rituals through Design

Mesh Gelman is the founder and CEO behind Cumulus Coffee, a company brewing up a new standard in coffee. With a background in fashion and a passion for product design, Mesh has always looked at the world through an elevated lens—and now, he’s turning that vision toward your morning cup. By reimagining what instant coffee can be, Mesh is creating a product that’s equal parts innovative, elegant, and experiential.

In this episode of Elevate Your Brand, Laurel Mintz chats with Mesh about why great branding starts with great storytelling, the magic of making high design feel approachable, and what it takes to bring a totally new product category to life. From sourcing to packaging to building community, Mesh shares what it means to create a “slow moment” in a fast-paced world.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and across the U.S.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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