Business That Gives Back ft. Ricky Echanique of Mikuna | EYB

Mikuna was founded by fifth-generation Ecuadorian farmer and former professional athlete, Ricky Echanique. While living in Santa Barbara, Ricky faced health and digestion issues that sent him on a new path: to find a better form of plant-based nutrition. This journey led him back home to Ecuador and to Chocho, the "Andean super protein." This powerful lupin has been harvested for thousands of years by Andean farmers yet remains relatively unknown because it grows so remotely. Given his deep roots within the Ecuadorian agricultural community, Ricky felt confident that he could share Chocho with the world. As he met with local farmers, he was moved by their kindness, hospitality and work ethic. Supporting and working alongside Chocho farmers quickly became a key part of his mission.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. 

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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