After dealing with dark marks as a result of hormonal acne and hyperpigmentation, Hyper Skin founder Desiree Verdejo scoured the skincare industry far and wide for a culturally inclusive, results-oriented brand, but came up short. Having her “aha” moment, Verdejo brought Hyper Skin to market, focusing on multiculturalism in the industry with the overall goal of treating dark skin spots and discoloration for all skin tones.
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.
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