Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her. That perfect tequila did not exist, so she decided to create one. Mara's goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry. Women are a part of every aspect of Inspiro Tequila's process from creating our taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.