After working in government and political affairs, Heidi Hertel became an entrepreneur who built Fitz Frames to revolutionize the eyeglass making and buying experience. Heidi founded Fitz Frames after taking her children through the process of buying comfortable and attractive glasses with little to no success. Through the use of sophisticated technology, Fitz Frames makes glasses that are better for kids in terms of fit and durability.
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.