Lynn Godfrey is the SVP, Chief Experience Officer for The Leukemia & Lymphoma Society (LLS) - the largest nonprofit dedicated to creating a world without blood cancers through investments in groundbreaking research, patient care and advocacy. Leading a multidisciplinary team across digital, content, experiential marketing, communications and creative development, she is responsible for stewarding the brand to drive mission impact, revenue growth and audience engagement.
A seasoned executive with +20 years of experience in vision-driven innovation and brand transformations in non-profit, public and corporate sectors, she has successfully delivered results for leading organizations such as the Girl Scouts of the USA, American Red Cross, PBS Kids, Nickelodeon and American Express. Launching her career in advertising at Young and Rubicam, Lynn earned her BA in Biology from Wesleyan University and her MBA in Marketing from the Kellogg School of Management at Northwestern University. Lynn resides in New Rochelle, NY with her multi-generational family and pup Lola.
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.