Elevate Your Brand

Navigating the Sweet Startup Market ft. Mike Schanbacher and Nicholas Kheny of Blobs | EYB

March 19, 2024 Laurel Mintz Season 5 Episode 12
Elevate Your Brand
Navigating the Sweet Startup Market ft. Mike Schanbacher and Nicholas Kheny of Blobs | EYB
Show Notes

Mike Schanbacher, Co-founder and co-CEO, leads marketing and growth strategy at Blobs. His leadership experience in startups has shown him the successes and failures that helped him navigate growing early-stage companies and now Blobs, where he lives & breathes their mission – to create a great-tasting product and fun brand that evokes the care-free joy of eating candy as a kid. 

Nicholas Kheny, Co-founder and Co-CEO went from engineer to candy maker. Nick has built a career marked by innovation, sustainability, and the unexpected! With degrees in Biochemical and Environmental Engineering, Nicholas entered real estate private equity when he was recruited to build out a sustainability program to slash carbon emissions and operating costs. 


Throughout his career, Nick realized he could make more impact by becoming a sustainability-driven lender, furthering his passion for formulating creative business solutions for consumer pain points. It was then that he was inspired to create Blobs, a candy company that evokes the best of childhood, while just happening to be better for you!

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. 


Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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