With over 20 years of industry experience, including product and design roles at brands like Jockey and Hanes, Miryha has clear vision, innate passion, and the proven ability to drive transformation and innovation. Her eye is expertly trained to spot the challenges women face with intimate apparel. With these in mind, Miryha creates solutions that marry technology with first-in-class fit, comfort and quality. She began working at Wacoal in 2015, and championed the brand’s expansion and growth in the digital space, all while staying true to its core values. Miryha’s knowledge and expertise was key in developing Wacoal’s mybraFit™ app, the brand’s first-to-market digital fit tool.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.