Elevate Your Brand

Elevate Your Brand with Bassima Mroue of SkinTē

October 11, 2022 Laurel Mintz / Bassima Mroue Season 3 Episode 61
Elevate Your Brand
Elevate Your Brand with Bassima Mroue of SkinTē
Show Notes

Bassima Mroue is the CEO and co-founder of SkinTē, the first-ever sparkling wellness soda with collagen that benefits skin, mood and immunity. The brand, positioned at the intersection of beauty and beverage, is experiencing rapid growth, and has been recognized by media including the NYT, WSJ,  Allure, Goop, US Weekly, Entrepreneur, PopSugar and WWD. Prior to SkinTē, Bassima helped drive Ecosystem strategy for Spanx, was President of the Sara Blakely Foundation and spent a decade at Nike Inc. in various roles

Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.