Brothers Chris and Joe Claussen’s journey into cognitive health and wellness began 25 years ago, as they witnessed their grandfather, a once sharp-minded entrepreneur, succumb to Alzheimer’s disease. Determined to figure out what could be done to change the course for themselves and their families, they discovered the brain-boosting power of lion’s mane mushrooms. With their vision to help people improve their brain health and cognition, Chris and Joe created First Person, a cognitive health brand that harnesses the power of precision-targeted mushrooms and nutraceuticals to deliver immediate and long-term cognitive enhancements through their supplements.
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.