Elenita was founded by friends and classmates Jordan Dil and Mikel Noriega during their MBA at UCLA Anderson. Looking to break out of the traditional corporate mold, and follow a less traveled entrepreneurial path, they were inspired by their love of mezcal to create something new and special. Elenita is under one year old and expanding distribution, as more-and-more retailers are captivated by the world’s first canned sparkling mezcal.
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.