Elevate Your Brand with Jilliene Helman of Realty Mogul

Jilliene Helman is the Founder and CEO of RealtyMogul, an online real estate marketplace that gives everyday investors access to institutional-quality commercial real estate deals in dozens of markets across the country. Since 2012, RealtyMogul members have collectively invested over $850 million into $4.7 billion of real estate nationwide (as of March 31, 2022). Jilliene holds Series 7, 24 and 63 investment licenses and is a Certified Wealth Strategist. She’s been featured as an expert on startups and real estate investing on Bloomberg, CNBC, The New York Times, Yahoo! Finance and Entrepreneur.

Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

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You're listening to the Elevate Your Brand podcast, where we talk to some of the smartest entrepreneurs and fastest growing brands in the market, today. I'm your host, Laurel Mintz, a reformed corporate MAA attorney who founded award winning LA based marketing agency Elevate My Brand. We've elevated some of the world's biggest brands from Facebook, Paw Patrol and Verizon to innovative startups you haven't even heard of yet. Are you ready to elevate your brand? Keep listening.

​​Hi, everyone, and welcome back to another episode of Elevate Your Brand. And of course, I'm your host, Laurel Mintz. And I am joined today by one of my dearest friends and one of the most brilliant entrepreneurs I know, Ms. Jilliene Helman, CEO and founder of Realty Mogul. Julie, thank you for joining us today. 

Thanks for having me. Hi, Laurel. 

Hi, Babe. I'm so excited. I finally got you on the podcast because you have had such an incredibly rich history as an entrepreneur, and I feel like you have so many lessons to impart onto our audience. But let's start with what is Realty Mogul? 

Sure. So we are a digital platform for investors to invest in commercial real estate deals. It's a two sided platform. So on one side of the platform, we have investors who come to us looking to buy into real estate deals. And on the other side of the platform, we have over 100 real estate companies now who offer their investment opportunities up to investors and use our technology and our administrative services to help expose investors to new real estate investments. So I've always kind of referenced it as like, crowdsourced real estate funding. Is that a fair way of saying it or not? So I think crowdfunding for real estate is a colloquial term that you could use. We're not technically a crowdfunding platform the way that you can be licensed as a crowdfunding platform. 

So it's a little bit nuanced, but conceptually, it's the same, right? People pooling money together on the Internet to invest in something. And this is an important platform. 

First of all, it was one of the first of its kind of in the space, which is always so fascinating to me. 

But why is a platform like this so valuable and important to someone who might not have a million dollars or $10 million to invest in a commercial property? 

It's all about access. Historically, you had to know a guy, you had to be a part of the country club network. You had to know a guy who knew a guy to get into these real estate deals. And so we've really sought out to democratize access to real estate investments. Instead of having to know a guy, you have to know Realty Mogul. Well, we're all over the Internet, and it's free to join and create a user account. There's no obligation. So I think that access to these types of investments is really important. Historically, it's been warden off to either very wealthy individuals or people who had that network or were sort of born into those connections. And I think more broadly, real estate is a really important part of an investor's portfolio to get balanced on an investment perspective. It's stocks, bonds, real estate, and maybe some private investments or some other alternative investments. And so we really want to make it easy to access these investments, easy to understand them, easy to dig into them. And that's really what we seek to do. It's so important, especially as we've seen with communities that typically don't have access to these kinds of investments. 

Like you said, this is what helps them create long term generational wealth. It's just amazing that you figured out a way to do that. Take us back in time, because I know you have a family that has historically been in real estate, but at what point did you decide or see the vision for a company like this? 

Yeah. So I always loved real estate. My mom was in luxury residential real estate. My dad owned office and industrial properties. He was an entrepreneur. My grandfather built real estate apartments in Los Angeles.

That's so cool. 

My dad grew up in a building that he built in La. 

Wow, that's so cool. You are like La OG, just like me. 

Yeah. So I always loved real estate, and I was always really interested in it. And I remember I was at College, and I had a conversation with my dad, and he said, what do you want to do with your life professionally? And I said, I want to sell money. And he goes, what do you mean you want to sell money? That's a weird thing for I don't know. It's probably 18 at the time, an 18 year old girl to say, but my dad had run a business in the export import business where he was always talking about faulty goods and having to ship things back and sort of the perils of having physical inventory. And so I thought, money is not physical inventory. If you are involved in the money business, you won't have all those headaches and all of those hassles. So I went to work in banking. I graduated University. I went to work in banking. And in 2012, I was a vice President at the bank. And this new piece of legislation came out, which was called the jobs act. And the jobs act is really what opened up this concept of crowdfunding. It was the first major change of securities legislation since the securities act of 1933, which is, like, hard to believe that there's very little innovation prior to the 30s. But I read that piece of legislation, and originally it was largely concentrated around, like, startups and small businesses. And I thought to myself, this would work incredibly well in real estate. And so sort of off to the races, moonlighting and building the company while I was at the bank. And then came time to leave my cushy day job and go be an entrepreneur. 

Wow. I didn't know that that was the root of the building of the company. I love that you saw an ​​opportunity in the market, but I guess you technically came from an entrepreneurial family. What was that? Was there a moment that you were like, I'm going to go do this, or were you just kind of like, this seems like something that's interesting. I'm going to, like you said, dip my toe in a little bit, and then you had to leave the cushy day job. How did you believe that you could actually launch a company? 

Yes, I decided that I was going to be an entrepreneur before ever knowing what it was that I was going to build. I think a lot of it has to do with childhood and how I grew up. I'm the youngest in my family and two, three years old. We would sit around the dinner table, and my mom and dad would talk about business with us, and that was a lot of the dinner table conversation. So I think in some respects, the definition of success in my family was entrepreneurial, as opposed to go get a good corporate job. So I always knew that I wanted to do something entrepreneurial. I mean, I remember and I had a great gig at the bank. I had wonderful mentors, wonderful bosses. I made great money. But I remember waking up almost every day and saying, I want to be an entrepreneur. I had the fire in the belly. I had sort of that drive and that desire. And then when I read the Jobs Act and saw this piece of legislation ​​change, that was kind of the Eureka moment of what I was going to build. But I think that I knew that I was going to be an entrepreneur well before that moment. 

That's something that's so interesting because I definitely have that myself. I mean, my dad was an entrepreneur import export world, as you know, we always have that in common. How much of it is that upbringing, do you think, and how much of it is just like born with that fire in the belly? 

As you said, it's a mix. Like one of my brothers who's incredibly successful, but he's a corporate guy. He works for Disney. He's very, very senior at Disney. He's just wired differently than I am. We have totally d​​ifferent risk tolerances, and I'd say both incredibly successful in our own right, but wired differently. Now the flip side of that, I have another couple of other brothers who have been entrepreneurs and who have built their own companies. And so nature versus nurture, it's so hard to say. I think you look at my family, and I'm the youngest of seven. Four of the seven have been CEOs. There's got to be some nature in there, definitely. But at the same time, I think a lot of it comes down to. Do you have that strong family foundation? Right? Do you have people that believe in you that have taught you to believe in yourself growing up? 

I mean, I think that's critical for entrepreneurs. I also think that risk tolerance, that is such an important call out because for me, I'm a flying Cannonball leap type of person, as you well know. I'm like, let's fucking do it. Let's go for it. Let's do it. No holds barred. Whereas someone like Mike is much more risk averse. And that's over a good balance for each other. But I love that you call it the risk piece, the family piece. What else makes a really strong and solid entrepreneur for me? Actually looking at you, you have so much diligence in terms of your process. You're so operationally focused, and yet you also have this really unique eye to see the future. So I don't think every entrepreneur has that full kind of scope of skill set. But what else do you see that makes a good entrepreneur? 

Yeah. I mean, I think it's a deep curiosity and a love of learning. The funny joke when I started Realtime Mogul, and it's been ten years now, which is hard to believe, but I couldn't get a job in real estate. So what happened was I tried to applied for a bunch of real estate jobs. I tried to do an internal transfer at the bank and go work for the real estate business. And everyone said, you have no experience, you're getting paid to the VP, and you don't even know how to be an analyst. Right. And I'll take an analyst job. I really want to learn the discipline, and nobody would give me a job. And so I never once felt like I couldn't learn it. I've always taken this approach of if I'm interested in something, I'll go read ten books. It's the middle of May, and I've read 22 books this year. I have this deep love of learning and this deep curiosity and just this understanding that if you put in the time and the work and you dig in, you're going to become one of the more educated people on the subject matter in the country. Right? There's this wonderful, wonderful ability to access data and access information today, growing up in the Internet age. So I think that curiosity and love of learning is really important for entrepreneurs.

I totally agree with you, but I've met a lot of entrepreneurs in my life. There are very few that do it with the voracious appetite that I see that you have, Jilliene. I think that's one reason I see from the outside perspective, at least you've been so successful in this world. And I really admire that. We're going to take a really quick break. We'll be right back. Today's episode is brought to you by Mexicraft Tequila Seltzer. It is a top shelf Tequila seltzer made with craft tequila from Jalisco, Mexico Real juice and sparkling water. Each can contains a shot and a half of premium Blanco tequila, which you all know is my favorite and no more than 3 grams of sugar. For those of you watching that, you can get it in Whole Foods in Southern California or order it online@mexicalcer.com, call them on IG at Mexico and use podcast 20 for 20% off your first order. Thanks for sticking with us. And if you're just tuning in, I am chatting with Jilliene Helman, who is the CEO and founder of Realty Mogul. Before the break, we were talking a bit about your history and how you started the company and what you think makes for a good entrepreneur. Let's talk about marketing. That's my Bailey West. I love all things digital and experiential. Tell us how the name Realty Mogul came ​​about. I don't even think I know this story, to be honest. 

There's not a good story behind it, so I wish that I had one, but it was like Realty Mogul. Great. Can we buy the domain? There is a funny story, one I can't even remember how I settled on the name. The original name for the business was actually Realestatewithfriends.com. So if you go to real estatewithfriends.com, it redirects to us, which I still think is one of the really cool Easter eggs. We've got strange Easter eggs in our lives, right? That's one of mine is one of the companies, which is a fun one, but the name was too long. So we set it on Realty Mobile, which in hindsight is not a great name because it's hard to spell. So we now own every iteration of Mogul Mobile. Realty Mogul with an O, with an I, with an E. I mean, people struggle to spell it. And Einstein, it wasn't a great name, but originally we owned RealtyMogulCo. And I ended up paying $9,000 for the letter M. So I paid $9,000 for RealtyMogul.com. So it was the most expensive letter M that I've ever bought in my career. 

That is kind of a fun story, but there's an important lesson in there, which really it's an SEO lesson, truly the branding lesson, which is don't just think linearly about your name. Think about all the different iterations and how people can mess it up and get it wrong and own all of that as well. So that people so you're undeniable in terms of how people can find you. Actually, there's a really great lesson in there. And in the logo, if it's the Empire State Building, what is the building in the middle? 

It's something that one of our designers came up with. It's not the Empire State Building, but it's meant to be aspirational. Right? So the idea of the brand being that you're coming in, it's aspirational to invest in all of these real estate assets. Hopefully your wealth will grow over time getting that exposure to real estate, and eventually you'll own that. 

But it looks like a what, a 50, 70 story building? Something like that. A couple of hundred million Bucks I would venture to get. I was going to beg a value on it. I love it. The value of the logo. So for those of us that are not as real estate savvy, tell us the basics. I know on your side, you've got some navigation you've got on here called Reach. What if people don't know what that is? What does that mean? And how is it helpful for us in terms of how to invest? 

Sure. So there's two ways that investors can invest on the platform. One is in specific properties. So you can buy into a specific apartment building, a specific shopping center or a specific self storage property or industrial property. You can also sort geographically. So if you're living in California and you want to get exposure to Florida as an example, you could say, I want to invest in a specific property in Florida, and I want to see every Florida deal, I want to see every Texas deal, etc. For if you don't want to invest in individual deals because you don't want to pick and choose and sort of choose your own adventure. We also have two real estate investment trusts, and those are REITs for short, the long version of real estate investment trust. And those are vehicles that pool a bunch of assets together. So instead of buying into one property, maybe you're buying into ten properties or 15 properties, you're cutting your bed a little bit. Is that kind of a way to look at it? You're getting diversification through one investment, right? So we either find investors who say, I'll build my own diversification, I'll invest in five or ten or 15 properties on the platform over time, or I'll make one investment into one of the REITs or one investment or two investments, one into each of the Reach to kind of get that diversification in the REITs. One of our companies is in charge of picking and choosing the investments that go into that vehicle. So we're responsible for picking those deals. Whereas if you're buying into an individual property, you, as the investor, are making that choice. You're saying, I want to buy into this apartment building in Tampa or I want to buy into this industrial property in Austin, Texas. Right. As an example, I know obviously you can't comment on the market and you don't know what the future holds, but everyone is like, there's no inventory right now. 

Everything is insane. I don't know if that's only on the residential side or also on the commercial side. Are you seeing it on both sides of the market? And do you think that with the Fed and everything that's going on right now in the markets, do you think we're going to see are we in a bubble? Basically is my question. 

Ultimately, it comes down to supply and demand. I think with the interest rates going up, and they've gone up pretty dramatically. I mean, we're pricing debt every day, and it's been pretty fascinating to watch just the changes since the last couple of months. But ​​ultimately it comes down to supply and demand. So albeit single family is a different element. I don't traffic in single family. We do almost nothing in single family, but we do a lot in multifamily. I mean, there's been over 250 multifamily units that have been posted to the realtor mobile platform. The interesting thing is, yes, the cost of interest rates are going up. So you would think that if you buy the property at the exact same price that you bought it before interest rates would go up, naturally, you would make less money. The reality is that there is so much capital chasing these multifamily investments that again, it comes down to supply and demand. Right. How many people want to invest in these assets versus how much supply is there of assets that are being sold and being brought to market? And we're finding that it's still incredibly competitive. There's just so much capital out there. And you also have inflation. So rents grew 11.3% nationwide in 2021 per Costar, which is like one of the big real estate data vendors. So if you have rents that grew 11% just because interest rates went up 1%, you still have benefits by insulating yourself from inflation. Now, I don't think rents are going to grow 11% every year from here on out. It would just be completely unaffordable. But you really want to look at that balance of where rents moving, where interest rates moving, and then how much capital is there chasing these types of transactions? And you compare that supply and demand, and it still looks like there's a lot of capital chasing these assets. Interesting. So my take on ​​that is that people are like kind of myopically focused on one metric when really they need to kind of pull back and look at the whole scope and how, like you said, it nets out. 

Interesting. And let's talk about the Metaverse. Is that something you're investing in? Is that something you're setting the platform up for long term? Are we like five years out from this? Tell us what is happening in real estate land. 

I saw a post the other day or an email. I think it was that someone bought like, this insane multi million dollar property that came attached with $3 million worth of Meta property. I was like, is this really happening? Is this the world we're going to be living in? Look, I'm in learning mode, right? And I think you have to start in learning mode. It's been pretty amazing what's happened with certain platforms like the Central Land and others when you've had multi million dollar real estate sales. At the end of the day, it's going to be experiential, right? So who are the tenants that are going to be in tow. What is that land that virtual land being used for? If it's a Snoop Dogg concert, you're probably going to drive a lot of eyeballs. Right. If you drive eyeballs, you can drive ad revenue. And if you can drive ad revenue, you have an actual business model. Right. So it comes down to how do you drive people there and how do you generate revenue off of the land, if you will? It's less driving revenue off the land and more driving revenue off of eyeballs. So you want to back either platforms that have eyeballs or experiences that have eyeballs. And by eyeballs, I mean people that are coming there in the virtual world. But it's going to take a long time to adopt. One of the things I would say about our business is I was early, so I was one of the first crowdfunding platforms for real estate, as you mentioned, Laurel. And in hindsight, we were probably too early. In hindsight, we probably spent $10 million in marketing a little bit too early. Before people were really educated on the space, before there was really trust and confidence in digital investments and online investments. And I'd say it's true of the Metaverse, like, we're early, but there's a massive, massive opportunity. Yeah, I think there's a big potential upside. 

I agree. I think we're very early. I also think it's so important and valuable that you mentioned that you recognize it with Realty Mogul. You were a little early as well, because I think entrepreneurs typically have so much bravado and ego around what they've built. But because you have been able to iterate and you've seen the nuances in this industry over time, you've been able to pivot and really still capture a lot of market share in this space, even though you felt like you might have been a little too early or spent a little too much on marketing at that time. So I wanted to say thank you for recognizing that it's not a perfect journey for anyone and anyone that tells you that it is is absolutely full of, you know what? We're going to take another quick break. We'll be right back. Enjoying the episode? I certainly hope so. But we have no way to know unless you tell us after this episode. Please leave us a review on your podcast app of choice and let us know what you love and what you want to hear next. This podcast is all about you and how else are we going to elevate your brand unless you talk to us. All right. Chatting with my dear, dear friend Jilliene Helman, CEO, founder of Realty Mogul. I want to turn and talk a bit about fundraising. I know you've raised significant capital for the company. Can you share that number with us, or is that private? 

Yeah, we've raised over 55 million in venture now. We did a $35 million Series B, a $10 million Series A seed round before that so I've raised a lot of capital. 

And what has that experience been like, again, being very early stage? Did you find that people either totally got it or totally thought you were nuts? Talk us through the evolution of how you were received in the venture community at each stage along the way. Yeah. 

So it's fascinating if I look at the capital raised through the venture community and then also the capital that's been invested on our digital platform. I've been involved in over a billion dollars of capital in my career. And I have to say that the first million dollars I ever raised for the company was by far the hardest. I mean, like, the early days are just so hard. My joke is that I had 100 coffee meetings to raise our first million dollars. And I don't drink coffee, girl. Yeah, it was hard. It was really hard. And eventually you get there, right? I mean, the only way that you can fail as an entrepreneur is by giving up. Right. If you don't give up, you can't fail. You just keep going. But the first million dollars was very challenging. But Series A and Series B, in hindsight, were pretty easy. I think our Series B, we were in and out in like 40 days, and that was a big round. That was a $35 million round. That's unheard of 40 days is like, I think that might be the fastest raise I've ever heard. I built relationships prior. So it's not to say that those were first meetings with investors. I build relationships prior, and it was a fantastic time in the market. A lot of venture is timing, like right now is a terrible, terrible time to be out in market. 2015, when I was out in market for a Series B, was a really good time to be out in market. So I think some of it is having enough staying power and enough capital to be able to time when you do your fundraise. That's really critical for entrepreneurs. And a lot of times it's not even on their radar because they're so focused on just building the operations get big fast. But that timing makes a tremendous difference. That's a huge tip. Timing is everything. I find that that is the case in most areas. We're being totally honest. 

Right. So you think it's just a matter of sticking in the market and watching what's happening in terms of current real estate, do you think that valuation, the property values are going to be dropping? What do you think is going to happen there? 

It's all situational. It's going to depend on the micro market. I mean, I look at Miami residential. ​​There is so much demand. Even if interest rates go up another 1%, which I expect they will by the end of July. I don't know if that cools off. There's just so much demand, so much population growth. You juxtapose that with a market like Boise Idaho that's been completely on fire. That one doesn't make sense to me. I think that residential will come down there. It's just been run up and there's not there is population growth. There is strong population growth there, but it's different. So I think it depends on the micro market. There's certain markets where I like office. There's plenty of other markets where I don't you know, there's certain markets where there's going to be overbuilding in this next cycle. There are certain markets that are chronically under supplied. So one of the key lessons that I learned coming out of COVID is that it's no longer about Macroeconomics. I think that there are a tremendous amount of diligence that needs to be placed on microeconomics. What I mean by that is let's juxtapose Salt Lake City versus New York City during Covet. Salt Lake City actually had employment growth during COVID. And New York City saw unemployment. New York more broadly saw unemployment of like 13%. So same macroeconomic environment and a completely different experience on the ground. And so we're looking a lot more at micro markets. It's hard to say across the entire country, pricing should come down because the cost of debt went up. Right. So it costs more to have a mortgage on that same property. If you bought it in March, you probably got a mortgage rate somewhere in the high twos, low threes, you go to buy that today. You've got something in the five s. Right. So I think where individuals are involved in the residential space, I can see pricing coming down. But you're going to have exceptions where there's just so much demand that it's going to hold pricing.

I think that is an absolutely fair and quite brilliant assessment. As always, so much wisdom from you, Jillian. What is the future hold for Realty, Mogul. I know you guys have built this really robust back end platform. You guys are marketing like crazy right now. You're growing. What is the future hold? 

Yeah, it's more the same. Right. Like, we've got a big mission to empower investors to live the lives they want through investments in real estate. And I think that we just crossed 5 billion of transactions that we've been involved in. So super proud about that. But in my mind, there's no reason we shouldn't be doing 20 billion real estate deals a year. I mean, you look at the behemoths right, the Blackstones, the huge real estate companies, and they're doing massive numbers. And we think that there's a lot of demand from the retail individual investor. And so it's more of the same and stay true to our core values. Stay the course. This is a volatile time in the economy, and it's about stay the course play to win and do business sort of the right way. Right. Treating people right and showing up and always be willing to communicate and have a conversation. I think all of that is so very true. It's such an entrepreneurial vibe to be like, yeah, we've got X billion under that we've invested in property. But I want to hit ten X. 

That is exactly the entrepreneurial mindset. I call it moving the goal post. Right? That's great. But what's next? And that is truly what keeps you at the top of your game as a visionary in your field. And I love watching you work, Julian. I just think you're so hungry for knowledge and thirsty for what is next. And that is what drives your company. That's what drives you as an individual. And I just see it, and I just don't appreciate that. All right. In the last few ​​minutes we have left, I want to get to some personal questions. So these are just what we call quick fire. The first question is, what is the one thing you could not live without during COVID? And you can't say your own product platform or company, anyone's in particular, to share with the audience. 

Oh, my gosh, I've read so many books. Email me. I have a book list in Google that I will share people with or share with people. But like, absolutely books in those times of isolation. I just am an avid reader and I love reading and I love books. I can't imagine life without books. 

What is your go to a vice of choice after a long, hard day? 

My go to vice of choice. Interesting. Probably. Rose, really? 

I would have could have sworn that there was a Negroni in there somewhere. 

There's a Negroni, too, but you can't have a Negroni every day. That becomes a problem. That's true and absolutely fair. If you could wave a magic wand and change your business into anything you wanted it to look like right now, what would that look like?

I wouldn't change it. I've learned so much from all the pain that I can't think that way. Right. I've been put in horrible scenarios that I've had to navigate my way through because that's what I needed to experience to become the best version of me. So I don't think I'd change anything. We have an incredible team. We have an incredible culture. It's a pretty awesome time. So I'm going to stick with what I got. What's the thing you're most excited about with your business right now? Oh, I thought you were going to say in life, and I was going to say celebrating your birthday. We could make it about me. That's fine, too. But now I know what's exciting about your life and your work right now. What is the most exciting thing? The thing that gets you up every morning? It's probably our marketing. Actually, our marketing team is just on fire right now. And it's so exciting because we've done a lot more broader marketing this year. And I have people coming out of the woodwork that I saw your ad or I saw you on TV, or I saw you on YouTube, and that's cool. It's fun when you have a consumer brand and people recognize it. And our marketing team is doing a phenomenal job, so I'm really proud of them. 

I have to tell you, I rock my Realty mobile sweatshirt when I go to work out all the time. And I have so many people that I know that brand. What is it they do? And I'm like, go to the website. You ​​should start investing. So I am a marketing vehicle for you as well. I don't know if you do that. 

I love it. Those are the most comfortable sweatshirts ever. 

Oh, my God. They're the best. My sister tried to steal it from me once, and I snatched it right back. I was like, no, ma'am. No, ma'am. The last question I have is, what is your favorite word and why? And this could be something that's had real meaning to you over time or something that just pops in your head for this conversation. 

The word I've been ruminating on quite a lot in the last couple of weeks is a Jewish word called daeneu, which is like, loosely translated as like, it would be enough. So if I just got this thing, it would be enough. But to give me that other thing, like, wow, I can't even believe it. It's enough. Right? So I've been ruminating quite frequently on the word Diana.

I love that. Well, as we wrap things up, I want to give you the floor to share with people how they can reach out, get in touch with Realty Mogul, make their first investments, and any final words of entrepreneur with them? Yeah, go to RealtyMogul.com. We'd love to have you on the platform. Join as a member. It's free. You can start seeing real estate deals. We also try and educate, so we've got a ton of educational content, even if you're not ready or interested in making an investment. But just want to learn about real estate more generally, please go to the ​​website and would be happy to connect. And if you want to connect with me directly, I'm very active on LinkedIn. You can follow me and I try and share some thoughts there. And it's been a blast. Thank you. 

Any final words of entrepreneurial wisdom for anyone listening in who's just getting started in this game of life? 

Yeah. My favorite entrepreneurial words of wisdom are keep going. So there's so many Forks in the road where you're going to want to quit as an entrepreneur, and you're going to ask yourself, is this worth this? And why am I this crazy? And can I do this? And all the self doubt and craziness and keep going. Right on the flip side of that, I speak to a lot of universities and young people, and I love to sort of mentor and give back. And what I say in a lot of those speeches is entrepreneurship is a disease. So if you don't have the disease, don't wish that you had it right if you don't have that fire in the belly you're not feeling like you have to be an entrepreneur and you're in your day job and every single day you're like I have to start a company. You have to start a company. Have to start a company. I mean, that was literally me for five years I knew that I had the disease. So if you don't have the disease, don't wish you had the disease but if you do have the disease, keep going right. The only one that is even remotely responsible for allowing your company to fail is you because you give up right as an entrepreneur. So keep going 1ft in front of the other and be flexible. You never know what opportunities are going to drop in your lap just because you showed up. One of my other favorite quotes is opportunity dances with those on the dance floor show up being on the dance floor you never know what's going to come so keep going and it's a wild, crazy ride and do your best to enjoy the journey. 

It is a wild and crazy ride and that's why rose was invented right for those wild nights I can't wait to cheers a glass with you later this week. Jilliene, thank you so much for sharing some time with us today. Really appreciate it. Thanks for having me and thanks to everyone who tuned in. Stay tuned for more from elevate your brand. Coming up next.